When you want pure, healthy drinking water, you should reach for bottled water, right? Surprisingly, on neither a personal nor a global level are you making a healthy choice.

For each gallon of water bottled, two gallons are wasted; producing the plastic wastes the energy equivalent of a quarter-bottle’s worth of oil. And what’s in the bottle could just be tap water.

This October we’re asking you to think about where the water in that bottle came from, and where the plastic is going…take the Carbon Conscious Consumer pledge and drink to a healthy ecosystem.

Each month from July to December, Carbon Conscious Consumer (c3.newdream.org) will highlight a new, simple way each individual can make an impact, plus show the difference each person makes both individually and along with the people they’ve influenced; prizes go to participants who influence the most new pledges.

During October, make a conscious choice to slake your thirst without drying up our planet’s resources. In addition to benefiting the environment, participants will have a chance to win a free condo for a week at a ski resort in Idaho. Visit the website now to get started.

New American Dream is a group of people all across the continent who are challenging the ‘more is better’ culture and get more of what really matters — more time, more fairness, more fun. I recently found out about their Conscious Consumer website’s new Green Vacation resources, and signed on to their community of people who are living consciously, buying wisely, and joining with others to make a difference.

Join in the New Dream Community. Log on today and claim your own personal corner of newdream.org. You’ll then be able to…

• Find tips and tools to live consciously, buy wisely and make a difference;
• Track the impact of your personal steps to promote a sustainable future;
• Influence businesses and policymakers to do their part;
• Connect with other New Dreamers on and offline;
• Find events near you and publicize your own;
• Teach, and learn from, a multitude of other folks trying to get more of what matters.

Join the community today!

Billboard Advertising:

A static website typically containing less than 5 pages that serve to provide basic information on your services or products, company history, location and contact details.

Lead Generation:

This type of website takes the static website a step further. This is still typically a small website containing less than 15 pages. The presentation of basic information on your services or products is focused directly on creating inquiries from site visitors, usually by means of an online form. This site would also include company history, location and contact details.

Online Sales:

Dynamic websites generating online sales can include both companies listing inventory online and accepting sales via telephone and full-featured e-commerce sites allowing customers control of the entire purchase and processing payments online. Providing a secure, user-friendly shopping experience for your customers to increase company sales is the ultimate marketing goal of this type of site. This site would also include company history, location and contact information, as well as company policies regarding shipping, customer service, and privacy.

It is important to sit down and plan the goals involved in setting up a website for your business. Ask your customers what information they would like to see, what features they would be most likely to use. Talk to your co-workers and employees to find out what common questions and tasks could be better served by making information available online. And finally, work closely with an experienced website developer who can help you bring out the best in your business website.

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